How Peak Season Affected E-Commerce Deliveries in Germany and the UK?

Sep 28, 2020

(Click to view the HD version of this infographic)

Peak season (Black Friday, Cyber Monday, and Christmas) in Europe is coming up! The peak season has always been characterized by the high volume of e-commerce orders and deliveries. A survey by Deloitte in 2019 suggested that Europeans had plans to spend at least 28% of their total holiday budget on gifts – the UK had an estimated holiday spending of €639 per person while Germany had an estimated holiday spending of €487 per person. 

Economically, the UK is the sixth-largest economy in the world with $2.83 trillion GDP and ranked as Europe’s biggest B2C e-commerce market in 2019.

In comparison, Germany is known for holding the largest and strongest economy in Europe. On a global scale, it is the fourth-largest economy with $4 trillion GDP and ranked as Europe’s third-biggest online market in 2019

With that in mind, we did a comparison study between these economic powerhouses to examine how logistics players in these countries fared against the huge e-commerce orders during peak season. 

For this study, we looked at e-commerce volumes and average transit times during the busy holiday season in December 2019; comparing these against the averages from June to November 2019. Here’s what we noticed: 

The UK saw a 51% increase in transit times during peak season 

During peak season in 2019, e-commerce volumes in the UK increased by 29.4% while average transit times increased by 50.6%. Indeed, retail sales in the UK peaked during the holiday season; clocking in a revenue of 58 billion euros in December 2019

Delivery companies in the UK had to ramp up their fleet of drivers and vehicles to prepare themselves for the surge in e-commerce orders; 2018 saw around 30 million orders placed on Black Friday alone – 21 million of which were delivered to home addresses. Logistics carrier UPS also announced plans to hire additional 100,000 seasonal employees globally to manage the volume. In fact, logistics companies were struggling with manpower shortage issues then; the  2019 Logistics report by FTA, reported a 15% vacancies on delivery drivers in the UK.

Germany saw a 17% increase in transit times during peak season

In comparison, Germany saw a slightly larger increase in e-commerce volumes of 38.2% during the peak season. A poll conducted by Ernst & Young found that Germans were expecting to spend more than $20 billion on presents during the holiday season. Despite the surge in e-commerce orders, average transit times in Germany saw just a slight increase of 18.6%. 

Similar to the UK, transit times in Germany increased along with higher e-commerce volumes during peak season. However, the extent of the impact on logistics performance (measured in terms of transit times) appeared to be much lower in Germany as compared to the UK.

Our findings seem to suggest that logistics players in Germany could handle the surge in e-commerce shipments better than logistics players in the UK. Based on the Logistics Performance Index (LPI) by the World Bank, Germany was ranked first for its overall logistics performance with a score of 4.20. In contrast, the UK ranked ninth place on the global rankings with a score of 3.99; behind its European counterparts Sweden, Belgium, Austra, Netherlands, and Denmark. 

Based on these findings, the peak season affected e-commerce logistics players in both countries. Against the backdrop of the ongoing global pandemic, we can expect online sales to surge even further during peak season this year. Indeed, US carriers have begun taking measures to cushion the impact of peak season

For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.

Share this with your network

Also worth your time

Follow us on LinkedIn
Stay connected with us

Track your parcel here

More discoveries

Funding Roundup: Major Wins for CleverTap, Locad, ReturnLogic and Others

Aug 12, 2022

PR Newswire: Purolator Transforms Transportation Sector With Its New Sortation Facility in Toronto

Aug 12, 2022

Alcott Global Podcast: Carbon Neutrality in a Shipping Company

Aug 11, 2022

FreightWaves: FedEx to Apply Peak Season Surcharges As Early As September

Aug 11, 2022

E-Commerce Logistics Race in Latin America: Which Country Performed the Best in H1 2022?

Aug 10, 2022

The Business Times: A.P. Moller - Maersk Purchases Martin Bencher Group for US$61M

Aug 10, 2022

Funding Roundup: Bizongo, Homzmart, Vetted and Others Secured Early-Stage Deals

Aug 05, 2022

How Peak Season 2022 in Europe Might Look Like

Aug 05, 2022

TechCrunch: Shopify Invests $100 Million in a Marketing Automation Startup, Klaviyo

Aug 05, 2022

ITLN: Xpressbees Names Suraj Bangera as Senior Vice President of Cross-Border Business

Aug 04, 2022

Retail Dive: Amazon Launches Same-Day Shipping for Pacsun, GNC, SuperDry, and Diesel Customers

Aug 03, 2022

E-Commerce Logistics Race in Europe: Which Country Performed the Best in Q1 2022?

Aug 02, 2022

Supply Chain Dive: OnTrac and LaserShip Introduce Transcontinental Delivery Service to Prepare for Peak Season

Aug 02, 2022

Alcott Global Podcast: Importance of Supply Chain in Stationery Industry

Aug 01, 2022

Guest Post: 10 Ways Retailers Can Inspire Customers During Peak Season

Aug 01, 2022

Funding Roundup: Early Funding Rounds Secured by Cartona, DealCart and Others

Jul 29, 2022

Vogue: Glossier Launches into Wholesale Partnership with Sephora

Jul 29, 2022

E-Commerce Logistics Race 2022: Canada vs the United States

Jul 28, 2022

Macau Business: DHL Express Names Phil Corcoran as Australia’s Managing Director

Jul 28, 2022

Top E-Commerce Retailers in the United States 2022

Jul 27, 2022

Logistics Manager: InPost Now Has 4000 Parcel Lockers in the UK

Jul 27, 2022

Marketing Interactive: L'Oréal Appoints Kenny Ng as Regional E-Commerce Director

Jul 26, 2022

Guest Post: Why Logistics and Supply Chain Management Is Important

Jul 26, 2022

Guest Post: 7 Customer Retention Metrics That Allow You to Measure Customer Loyalty

Jul 25, 2022

Alcott Global Podcast: Revolutionizing Offshore Logistics

Jul 25, 2022