Emarketer: How D2C Brands Are Disrupting the Retail Industry

(Image Source: EPAM)
While direct-to-consumer (D2C) was once confined only to digitally native brands without a storefront, it has now evolved into a business model comprising bigger brands like Nike and Clorox. As reported by eMarketer, the US D2C market is flourishing, and sales are expected to rise by 16.9% by 2022 thanks to their efforts in diversifying customer experiences.
Here is how D2C brands are establishing their set of advantages:
Intentional Marketing
While it is costly to attract new customers, the D2C business model gives marketers greater control of each product’s promotion. D2C companies can achieve success by tailoring their marketing campaigns to focus on customers instead of the generated revenue.
Unique, Quality Products
With so much competition in the market, brands can find it difficult to convince customers that their offerings are unique. This is why Ricky Joshi, Co-founder and Chief Strategy Officer at Saatva strongly believes that D2C businesses should altogether skip the “glitz and glam” to cut the intermediary costs. After all, nothing is more important than “sticking to the value proposition and the philosophy of the company.”
Effective Conversion
The key to e-commerce sales is the ability to convert “add to cart” to “proceed to checkout”. They should also focus on things like website archiving, better design, and other technical aspects. Each D2C has found creative approaches to solve this key problem. Their solutions range from limiting personalization to setting up partnerships with e-commerce marketplaces such as Shopify to streamline checkout.
Catch Up With Consumers’ Needs
In order to stay competitive in the retail industry, many DTC companies have adapted to the changing needs of consumers. While some have chosen to work with traditional marketplaces like Target and Walmart to sell products, others have opted to open their own offline stores to boost loyalty or expand beyond their initial hero offerings.
Source: How D2C brands are diversifying consumer experience to disrupt the retail industry
For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.
Also worth your time
Track your parcel here
Event Highlights
North America
Logistics & Supply Chain
Home Delivery World
Aug 31 - Sep 01, 2022 | Pennsylvania Convention Center, Philadelphia
Europe
Retail & E-Commerce
Savant eCommerce Copenhagen 2022
Sep 20 - 21, 2022 | Radisson Collection Royal Hotel
Europe
Retail & E-Commerce
Paris Retail Week
Sep 20 - 22, 2022 | Paris Expo Porte de Versailles
North America
Logistics & Supply Chain
Leaders in Logistics: North America 2022
Sep 26 - 27, 2022 | Marriott Crystal Gateway, Arlington VA
Europe
Retail & E-Commerce
eCommerce Expo UK 2022
Sep 28 - 29, 2022 | Excel London
More discoveries
Planning for Peak Season 2022: E-Commerce Shopping Trends in the United States
Aug 16, 2022
Retail Dive: Online Retail Sales in the United States to Hit $1.6 Trillion Mark by 2027
Aug 16, 2022
Funding Roundup: Major Wins for CleverTap, Locad, ReturnLogic and Others
Aug 12, 2022
PR Newswire: Purolator Transforms Transportation Sector With Its New Sortation Facility in Toronto
Aug 12, 2022
Alcott Global Podcast: Carbon Neutrality in a Shipping Company
Aug 11, 2022
FreightWaves: FedEx to Apply Peak Season Surcharges As Early As September
Aug 11, 2022
E-Commerce Logistics Race in Latin America: Which Country Performed the Best in H1 2022?
Aug 10, 2022
The Business Times: A.P. Moller - Maersk Purchases Martin Bencher Group for US$61M
Aug 10, 2022
Funding Roundup: Bizongo, Homzmart, Vetted and Others Secured Early-Stage Deals
Aug 05, 2022
How Peak Season 2022 in Europe Might Look Like
Aug 05, 2022
TechCrunch: Shopify Invests $100 Million in a Marketing Automation Startup, Klaviyo
Aug 05, 2022
ITLN: Xpressbees Names Suraj Bangera as Senior Vice President of Cross-Border Business
Aug 04, 2022
Retail Dive: Amazon Launches Same-Day Shipping for Pacsun, GNC, SuperDry, and Diesel Customers
Aug 03, 2022
E-Commerce Logistics Race in Europe: Which Country Performed the Best in Q1 2022?
Aug 02, 2022
Supply Chain Dive: OnTrac and LaserShip Introduce Transcontinental Delivery Service to Prepare for Peak Season
Aug 02, 2022
Alcott Global Podcast: Importance of Supply Chain in Stationery Industry
Aug 01, 2022
Guest Post: 10 Ways Retailers Can Inspire Customers During Peak Season
Aug 01, 2022
Funding Roundup: Early Funding Rounds Secured by Cartona, DealCart and Others
Jul 29, 2022
Vogue: Glossier Launches into Wholesale Partnership with Sephora
Jul 29, 2022
E-Commerce Logistics Race 2022: Canada vs the United States
Jul 28, 2022
Macau Business: DHL Express Names Phil Corcoran as Australia’s Managing Director
Jul 28, 2022
Top E-Commerce Retailers in the United States 2022
Jul 27, 2022
Logistics Manager: InPost Now Has 4000 Parcel Lockers in the UK
Jul 27, 2022
Marketing Interactive: L'Oréal Appoints Kenny Ng as Regional E-Commerce Director
Jul 26, 2022
Guest Post: Why Logistics and Supply Chain Management Is Important
Jul 26, 2022