How Singles' Day 2021 Went and What to Expect This 11.11

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• Asia's e-commerce parcel volumes surged by 34.2% during the 11.11 period in 2021.

• The average basket size in Hong Kong increased by 157% for 2021’s 11.11 sales as compared to 2020.

• Vietnam saw the most stable growth in average basket size, from US$14.55 in 2019 to US$18.36 in 2020, followed by US$20.12 in 2021.

• In 2022, many marketplaces are kickstarting their Singles' Day campaigns earlier with a greater focus on sustainability and consumer loyalty.

Let’s admit it. At one point or another, we have all caved to the allure of our shopping desires, staying up into the wee hours of the night just to camp out for unbelievable discounts on Singles’ Day, the largest shopping event in Asia.

As its name suggests, Double 11 falls on 11th November and is an annual e-commerce shopping event that was initiated by Chinese e-commerce giant Alibaba back in 2009. What started as a day to celebrate the freedom of single people has now become a major retail extravaganza that surpasses traditional shopping events such as Black Friday and Cyber Monday.

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