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59% Of E-Commerce Shoppers Will Spend More if There Is Free Shipping

Nov 15, 2021

(Click here to view the HD version of the infographic)

The word “free” has a timeless appeal. This is also true of the phrase “free shipping” — at least for anyone who shops online frequently. 

Free shipping has consistently been proven to be one of the top purchasing factors among millennials. Therefore, it is not surprising that 66% of online retailers consider “free shipping” as one of the most effective marketing strategies.

In this study, Parcel Monitor partnered with Rakuten Insight to find out how free shipping can influence consumers’ purchase decisions. Read on to find out the correlation between the availability of free shipping and customer conversion rates.

For more insightful findings from the survey, download the full chart below (exclusive to Parcel Monitor members). 

More Than Half of Shoppers Demand Free Shipping

With subscription plans like Amazon Prime setting the bar for fast and free parcel delivery, customers are now conditioned to expect the same from every online retailer.

According to Rakuten Insight’s findings, free shipping is among the top 3 factors affecting consumers’ decision to purchase online; at the top of the list lies the price of products (80%), followed by free shipping (59%), and then reviews & testimonials provided by fellow shoppers (49%). A similar proportion of respondents (54%) admit that they are more likely to return to the same store for repeat purchases if free shipping is offered.

Free Shipping Can Boost Average Order Values of Online Shoppers

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