eTail Asia: The State of E-Commerce and Digital Marketing in Retail in 2020

The 2020 global pandemic has been a major contributor to changes in customer behavior and expectations, within the omni-channel retail landscape. As retail organizations continue to adapt to the activities and expectations of omni-channel consumers, they are putting their emphasis on new and emerging data-driven technologies, to build more contextualized customer experiences.

Some retailers will use in-store technology, such as sensors, beacons, and augmented reality, to enhance the customer experience through contextualized product recommendations, and more interactive activities. Similarly, some organizations intend to give customers a choice of checkout options — e.g., going to a human cashier, automated self-service counters, or using a scanning device to make checkout as easy as walking out of the store.
The underlying theme in all of these strategies is the ability to leverage customer data. To accomplish this, retailers will require a single source of truth uniting multiple data sources, to keep their information relevant and accurate. They will also need mechanisms for aggregating their data from all channels, both physical and digital.
In this report by eTail Asia, gain insights from top minds in the retail industry such as JD.com, Baskin-Robbins Australia, Unilever, foodpanda, The HEINEKEN Company, Tripadvisor and many more to provide consumers with a more immersive ecommerce experience. We uncover how to:
Prepare For Peak In The Face Of Uncertainty
Extend Your Inventory With Endless Aisle
Build For The Future With a Nod To The Past
Drive Revenue And Growth With Headless Commerce
Get your FREE copy now and equip yourself with everything you need to take your business to the next level during times of uncertainty. Remember, if you don’t plan for the future today, you may find tomorrow’s too late.
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Event Highlights
North America
Retail & E-Commerce
Shoptalk 2023
Mar 26 - 29, 2023 | Mandalay Bay, Las Vegas, USA
Oceania
Retail & E-Commerce
Retail Fest 2023
Mar 28 - 31, 2023 | Gold Coast Convention & Exhibition Centre, Australia
Europe
Logistics & Supply Chain
Leaders in Logistics Summit 2023
Mar 28 - 29, 2023 | Business Design Centre, London, United Kingdom
Europe
Retail & E-Commerce
World Retail Congress 2023
Apr 25 - 27, 2023 | Hotel Arts Barcelona Carrer de la Marina, 19-21 08005 Barcelona, Spain
North America
Logistics & Supply Chain
Retail Supply Chain & Logistics Expo Las Vegas 2023
May 03 - 04, 2023 | LVCC Las Vegas
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