Rakuten Insight: How Often are Consumers Shopping Online?

Mar 03, 2021

What are some consumer trends that you have identified in 2020? 

Rakuten Insight recently surveyed 7,200 consumers from China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, United Kingdom, United States, and Vietnam. The report provides insight into what consumers in Asia, the US, and the UK were ‘Watching, Chatting, Reading and Shopping”  in 2020 and how consumer lifestyles have changed since the COVID-19 pandemic. 

With Parcel Monitor’s focus on e-commerce and retail trends, we took a look at how consumers were shopping in 2020.

When asked about how often they made purchases online, the responses from consumers in China, Korea, Indonesia, and the UK stood out:

How Often Consumers Make Online Purchases

Some of the other key findings from the report were:

  1. China has the highest number of consumers making online purchases weekly or daily at 70%;  with 63% responding with “weekly” and 7%  responding with “almost every day”.

  2. Thailand has the highest number of consumers making online purchases almost every day at 18%. Currently, there are over 12.1 million e-commerce users in Thailand. This number is expected to hit 13.9 million by 2021, representing 24.5% of the total population of Thailand. The increase in e-commerce users will bring about an increase in online shopping for the country.  

  3. When surveyed the top online categories bought online, Fashion and Beauty is the third most popular online category at 46%. Another study by Tofu Gear (backed by Rakuten Insight’s data) also highlighted how fashion and beauty brands accelerated their growth through technological advancement in 2020. 

Found this study interesting and want to know more about what consumers in Asia, the US, and the UK were “Watching, Chatting, Reading and Shopping”? Read the full analysis by Rakuten Insight!

About Rakuten Insight

Over the last two decades, Rakuten Insight has remained at the forefront of consumer market research data collection in the region. Rakuten Insight’s online panels have been developed throughout 12 major Asian markets and regions, all of which are managed by dedicated local support teams and meet the highest standard of the industry.

For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.

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