Boost Your E-Commerce Sales This Christmas By Taking These Steps – Part 2

Dec 08, 2017

We are almost reaching the end of this series! This week we got more tips for you in Part 2 to get your ecommerce store prepared for the Christmas season. Ready to make skyrocketing sales? Read on:

Get Your Website Ready

It’s crucial to provide a seamless, fast web experience for your customers – 40% of consumers abandon websites that take more than 3 seconds to load (Source: KissMetrics). There are several ways to improve your site performance so as to get your website to load faster, such as reducing the size of your images and minimising HTTP requests needed to make the page render.

With mobile being one of the most commonly used devices for online shopping, and 83% of mobile users saying that a seamless experience across all devices is very important, it is a must to ensure that your website is optimised for mobile and that the experience is consistent across all possible touchpoints that holiday shoppers might come into contact with your brand.

93% of shoppers expect to receive proactive shipment updates (Source: Business wire) – providing a feature like sending automated shipping notification emails and having your own branded tracking page for customers to track the parcels anytime enhances customer experience and brings immense marketing benefits. Customers get a peace of mind from knowing where their packages are and you receive less shipment queries, lowering customer service hours as a result. In addition, both are perfect channels for showcasing your brand and marketing our products to these first-time customers. By leveraging on these, you have more opportunities to expose your brand and make gift recommendations to holiday shoppers, increasing your chances of making more sales while building brand loyalty.

Welcome visitors to your web store and update your branding by switching out your usual store design with a Christmas-themed background and incorporating some Christmas elements into your promotional offers for some seasonal appeal.

The festive atmosphere is bound to put shoppers in shopping mood. You can also associate your web store and promotional offers with Christmas themes such as ‘The Joy of Giving’ to entice them into purchasing gifts from your store.

Offer Free Shipping and Shipping Options

Free shipping is not just a strong incentive for shoppers to purchase from your store, but holiday shoppers may actually be turned off from your store if you do not offer it – 61% of the customers abandon cart because of paid shipping (Source: Baymard.com). You can offer free shipping in many ways: For example, offer free shipping for shoppers who purchased a minimum order value.

 

This is a common and effective upsell tactic as many shoppers will add additional items to their shopping cart to receive your offer. In fact, 52% of American shoppers have added items to their e-commerce shopping cart to qualify for free shipping (Source: comScore and UPS). There are also many shoppers out there who are willing to pay a premium for faster or same-day delivery, think last-minute gift shoppers. So do offer a few shipping options and ensure that you have a clear and easy to understand shipping policy that can be conveniently found in your website.

Offer Free Returns

Same goes for returns. Free returns shipping forms a crucial part of a consumer’s best return experience – 66% of the participants in comScore’s survey want free returns shipping. If customers know that they can return items or be refunded easily, they will not only be more likely to buy from you, but will also be more willing to repeatedly do so. Having a clear and easy returns policy is a great tactic to persuade first time customers to make a purchase as well as keep them coming back again. On top of bringing convenience to your customers, it also serves to build their trust and confidence in your products.

Offer Gift-Wrapping Services

Free shipping and returns are not the only incentives you can dangle in front of your shoppers to get them to put more into their shopping carts. This holiday season, many shoppers will be shopping for gifts for their loved ones.

Hence, a good way to leverage on this opportunity is to offer free gift-wrapping services to shoppers who purchase beyond a specific amount. This might just persuade someone to add another item to their cart – you get more product sales this way! Another good idea that can enhance customer experience is to provide gift receipts to your customers so that the gift recipient can make and swap if the gift was something they don’t want.

Extend Your Promotions Beyond the Holidays

Your marketing efforts should not cease right after Christmas! Maximise your sales by catching those last minute and post-holiday shoppers with a post-Christmas sales promotion. Post-holiday is also a perfect time for holding holiday clearance sales to get rid of excess inventories and engage the post-holiday traffic. Besides, competition for shoppers’ attention will also be lower than during the holiday period and hence you stand to gain better returns from your marketing efforts.


For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.

Share this with your network

Also worth your time

Follow us on LinkedIn
Stay connected with us

Track your parcel here

More discoveries

Funding Roundup: Bizongo, Homzmart, Vetted and Others Secured Early-Stage Deals

Aug 05, 2022

How Peak Season 2022 in Europe Might Look Like

Aug 05, 2022

TechCrunch: Shopify Invests $100 Million in a Marketing Automation Startup, Klaviyo

Aug 05, 2022

ITLN: Xpressbees Names Suraj Bangera as Senior Vice President of Cross-Border Business

Aug 04, 2022

Retail Dive: Amazon Launches Same-Day Shipping for Pacsun, GNC, SuperDry, and Diesel Customers

Aug 03, 2022

E-Commerce Logistics Race in Europe: Which Country Performed the Best in Q1 2022?

Aug 02, 2022

Supply Chain Dive: OnTrac and LaserShip Introduce Transcontinental Delivery Service to Prepare for Peak Season

Aug 02, 2022

Alcott Global Podcast: Importance of Supply Chain in Stationery Industry

Aug 01, 2022

Guest Post: 10 Ways Retailers Can Inspire Customers During Peak Season

Aug 01, 2022

Funding Roundup: Early Funding Rounds Secured by Cartona, DealCart and Others

Jul 29, 2022

Vogue: Glossier Launches into Wholesale Partnership with Sephora

Jul 29, 2022

E-Commerce Logistics Race 2022: Canada vs the United States

Jul 28, 2022

Macau Business: DHL Express Names Phil Corcoran as Australia’s Managing Director

Jul 28, 2022

Top E-Commerce Retailers in the United States 2022

Jul 27, 2022

Logistics Manager: InPost Now Has 4000 Parcel Lockers in the UK

Jul 27, 2022

Marketing Interactive: L'Oréal Appoints Kenny Ng as Regional E-Commerce Director

Jul 26, 2022

Guest Post: Why Logistics and Supply Chain Management Is Important

Jul 26, 2022

Guest Post: 7 Customer Retention Metrics That Allow You to Measure Customer Loyalty

Jul 25, 2022

Alcott Global Podcast: Revolutionizing Offshore Logistics

Jul 25, 2022

Guest Post: Top Trends in Logistics Technology to Watch

Jul 22, 2022

Funding Roundup: SupplyPike, Syrius Robotics Raised Series B Funds and More

Jul 22, 2022

Fibre2Fashion: Ceva Logistics Expands to Africa with Spedag Interfreight Acquisition

Jul 22, 2022

TechCrunch: Youtube Partners with Shopify to Boost Social Commerce Offerings

Jul 21, 2022

Top E-Commerce Retailers in Europe 2022

Jul 21, 2022

Guest Post: Essential E-Commerce Marketing Tips for Summer

Jul 20, 2022