Boost Your E-Commerce Sales This Christmas By Taking These Steps (Part 1)

Christmas is just around the corner. For many shoppers, holiday shopping has already begun, and much of it is happening online as these shoppers increasingly seek to skip crowds and long queues for more convenience. This is the time when it is extremely crucial that your eCommerce store is well prepared for the holiday crowd and against the heavy competition in order to maximize sales.
There are many ways to generate hype and boost sales at your store this Christmas season. This is the beginning of a 2 part series where we will be covering several tips you may find useful to make this Christmas a rewarding one for your eCommerce business:
Create a Gift Guide for your customers
Tis the season of giving – this means that many shoppers will be looking for gifts to buy for their loved ones, and they will be doing their gift research online. This is where you come in! You want these shoppers to find your products when they are browsing for gifts online, hence the perfect way to showcase your products and your brand, and inspire shoppers throughout the busy holiday season is to provide shoppers with a holiday gift guide. A gift guide is a powerful selling tool during this holiday season, and when used correctly, it can drive a lot of traffic to your store.
Allow them to create a Wishlist
Wishlists make a great marketing tool for a variety of reasons as they collect valuable insights into what shoppers are interested in. A wishlist improves customer experience and greatly reduces cart abandonment rate. By allowing your customers to create and share their wish lists, new visitors end up at your website when they see them – your store traffic and even your sales get a boost!

When shoppers sign up for your wishlist, they provide you with contact information that you can use to engage them with your email marketing campaign – one way is to offer them a discount to entice them back to your store to complete the purchase. Also, by offering shoppers a wishlist, you stand to process fewer returns, which tend to increase during the holiday season when shoppers purchase items or receive gifts they don’t really want.
Leverage on Social Media
Social media marketing puts your branding and products right where your target audience spends their time. Not only holiday shoppers, but especially the millennials spend more online, they also do a lot of research via social prior to purchase as well as social media posts such as photos of gifts received, or items purchased during this holiday season. This makes it a great opportunity to engage shoppers with promotions like holiday contests or flash sales – you can encourage shoppers to hashtag and share photos of their purchases. This will not only boost sales but also increase the exposure of your brand.
Send out Some Christmas Cheer – with Emails
Email makes a great holiday marketing channel, especially for retargeting customers. Send out Christmas greetings to your loyal customers to show that you have not forgotten them and reward them with exclusive discounts or additional gifts upon purchase to have them return to your store this Christmas season!
Ride on the FOMO
Create a sense of urgency using time-sensitive and limited-quantity offers and promotions to motivate shoppers to take action as soon as possible to avoid missing out. Use words such as ‘Limited Time’, ‘Last Chance’, ‘While Stocks Last’ or ‘Limited Quantity’.
In addition, a great way to intensify the urgency would be to install a countdown timer on your website.
Stay tuned for part 2 of this series!
For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.
Also worth your time
Track your parcel here
Event Highlights
North America
Logistics & Supply Chain
Home Delivery World
Aug 31 - Sep 01, 2022 | Pennsylvania Convention Center, Philadelphia
Europe
Retail & E-Commerce
Savant eCommerce Copenhagen 2022
Sep 20 - 21, 2022 | Radisson Collection Royal Hotel
Europe
Retail & E-Commerce
Paris Retail Week
Sep 20 - 22, 2022 | Paris Expo Porte de Versailles
North America
Logistics & Supply Chain
Leaders in Logistics: North America 2022
Sep 26 - 27, 2022 | Marriott Crystal Gateway, Arlington VA
Europe
Retail & E-Commerce
eCommerce Expo UK 2022
Sep 28 - 29, 2022 | Excel London
More discoveries
Planning for Peak Season 2022: E-Commerce Shopping Trends in the United States
Aug 16, 2022
Retail Dive: Online Retail Sales in the United States to Hit $1.6 Trillion Mark by 2027
Aug 16, 2022
Funding Roundup: Major Wins for CleverTap, Locad, ReturnLogic and Others
Aug 12, 2022
PR Newswire: Purolator Transforms Transportation Sector With Its New Sortation Facility in Toronto
Aug 12, 2022
Alcott Global Podcast: Carbon Neutrality in a Shipping Company
Aug 11, 2022
FreightWaves: FedEx to Apply Peak Season Surcharges As Early As September
Aug 11, 2022
E-Commerce Logistics Race in Latin America: Which Country Performed the Best in H1 2022?
Aug 10, 2022
The Business Times: A.P. Moller - Maersk Purchases Martin Bencher Group for US$61M
Aug 10, 2022
Funding Roundup: Bizongo, Homzmart, Vetted and Others Secured Early-Stage Deals
Aug 05, 2022
How Peak Season 2022 in Europe Might Look Like
Aug 05, 2022
TechCrunch: Shopify Invests $100 Million in a Marketing Automation Startup, Klaviyo
Aug 05, 2022
ITLN: Xpressbees Names Suraj Bangera as Senior Vice President of Cross-Border Business
Aug 04, 2022
Retail Dive: Amazon Launches Same-Day Shipping for Pacsun, GNC, SuperDry, and Diesel Customers
Aug 03, 2022
E-Commerce Logistics Race in Europe: Which Country Performed the Best in Q1 2022?
Aug 02, 2022
Supply Chain Dive: OnTrac and LaserShip Introduce Transcontinental Delivery Service to Prepare for Peak Season
Aug 02, 2022
Alcott Global Podcast: Importance of Supply Chain in Stationery Industry
Aug 01, 2022
Guest Post: 10 Ways Retailers Can Inspire Customers During Peak Season
Aug 01, 2022
Funding Roundup: Early Funding Rounds Secured by Cartona, DealCart and Others
Jul 29, 2022
Vogue: Glossier Launches into Wholesale Partnership with Sephora
Jul 29, 2022
E-Commerce Logistics Race 2022: Canada vs the United States
Jul 28, 2022
Macau Business: DHL Express Names Phil Corcoran as Australia’s Managing Director
Jul 28, 2022
Top E-Commerce Retailers in the United States 2022
Jul 27, 2022
Logistics Manager: InPost Now Has 4000 Parcel Lockers in the UK
Jul 27, 2022
Marketing Interactive: L'Oréal Appoints Kenny Ng as Regional E-Commerce Director
Jul 26, 2022
Guest Post: Why Logistics and Supply Chain Management Is Important
Jul 26, 2022