‘Add To Cart’ Podcast: How Brisbane Airport built an E-Commerce Marketplace in 2 weeks

At the height of the COVID-19 pandemic, many countries started to impose travel restrictions and Australia was no exception. Besides airlines, retailers with storefronts in airports relying on the foot traffic from passengers took a major hit. For instance, Brisbane Airport Corporation saw its foot traffic drop by 96% once flying restrictions kicked in.
In this podcast episode, Nathan Bush (founder of E-Commerce consultancy 12HIGH) invited Mike Doyle, Head of Consumer Marketing of Brisbane Airport Corporation, to share how his team successfully built an e-commerce marketplace from the ground in just two weeks.
“ Mike and the Brisbane Airport Team showed how agile and responsive you need to be in eCommerce to turn setbacks into opportunities. Their focus on helping their retailers with new channels is a fantastic leadership position I hope we see more malls and marketplaces take. ” — Nathan Bush, 12HIGH
Faced with the threat of not being able to sell for an indeterminate period of time, the Brisbane Airport team chose a marketplace solution that would allow them to onboard multiple vendors within the shortest amount of time.
The results were astounding. In just 16 days, physical stores were turned into a 6-figure earning e-commerce marketplace, saving 25 jobs which would have been lost otherwise.
Find out more by listening to the podcast episode on Spotify now!
Questions answered in the podcast include:
What options did Brisbane Airport consider to combat the 96% loss of foot traffic?
What were some of the challenges in making such a significant change so quickly?
What technology are you using?
How long did it take and how much did it cost to get the site up and running?
As Mike Doyle, General Manager of Brisbane Airport Corporation said:
“If you can figure out a way of trying, you should try,”
For businesses dragging their feet ongoing digital, this is the perfect example of how easily it can be done.
About Add to Cart Podcast
Join Nathan Bush from 12HIGH and an E-Commerce industry expert every month on the latest news, research, and insights that you need to know to keep you at the top of your E-Commerce game.
For more exclusive reports, insights, and interviews on the latest updates in e-commerce and logistics, follow us on LinkedIn or join our community as a member.
Also worth your time
Track your parcel here
Event Highlights
North America
Logistics & Supply Chain
ProMat 2023
Mar 20 - 23, 2023 | McCormick Place
Oceania
Retail & E-Commerce
All Star Bash
Mar 16, 2023 | Melbourne
Middle East
Logistics & Supply Chain
Materials Handling Saudi Arabia
Mar 03, 2023 | Jeddah, KSA
North America
Logistics & Supply Chain
LINK2023 Retail Supply Chain Conference
Feb 19 - 22, 2023 | Gaylord Palms Resort and Convention Center
North America
Logistics & Supply Chain
Manifest 2023
Jan 31 - Feb 03, 2023 | Caesars Forum, Las Vegas
More discoveries
Business Wire: Convoy Strategically Expands Alliance with MercuryGate
Jul 01, 2022
TechCrunch: Pinterest Elects Google Exec, Bill Ready, as New CEO
Jun 30, 2022
Tech in Asia: Zomato Signs Acquisition Deal with Blinkit for $578M
Jun 29, 2022
Supply Chain Quarterly: Walmart Inducts High-Tech Tablets in Freight Trucks
Jun 28, 2022
State of E-Commerce in Germany 2021
Jun 28, 2022
Guest Post: 5 Effective Ways Technology Enhances Customer Retention
Jun 27, 2022
Alcott Global Podcast: Supply Chain Tech is Here to Stay
Jun 27, 2022
Business Wire: Shipbob Appoints Kamal Sundar As New Supply Chain Leader
Jun 24, 2022
Guest Post: Ultimate E-Commerce Strategies for the Summer Season
Jun 24, 2022
Guest Post: 9 Important Practices for Proper Inventory Management for Startups
Jun 23, 2022
Logistics Management: Fedex and Fourkites Join Forces for New Supply Chain Capabilities
Jun 23, 2022
Retail Dive: Simon Pilots Innovative Search Tool for Shoppers
Jun 22, 2022
Top E-Commerce Trends to Watch this Summer
Jun 21, 2022
Your Story: Delhivery Introduces Same-Day Deliveries for D2C Companies
Jun 21, 2022
Guest Post: Artificial Intelligence in E-Commerce: What’s Next
Jun 21, 2022
Guest Post: How Digital Marketing & Advertising Can Help Grow Your eCommerce Business
Jun 20, 2022
Funding Roundup: New Funds Secured by Zoovu, Cartlow, Khazenly and Others
Jun 17, 2022
Guest Post: 11 Ways to Optimize Your Online Store for Better Conversions
Jun 17, 2022
Apex Insight: Doddle Rolls Out Automated Returns Kiosks
Jun 17, 2022
Unpacking Returns Management in E-Commerce
Jun 17, 2022
Interview with Wilfred Lam: Omnichannel Logistics at LUXASIA
Jun 16, 2022
Fashion Network: Pimberly Strengthens Board with New Member, Dr. Beatrice Lafon
Jun 16, 2022
Yahoo News: Amazon Sets to Launch Prime Air Drone Deliveries
Jun 15, 2022
Pandaily: Alibaba.com Introduces New Cross-Border Trade Platform
Jun 14, 2022
An Introduction to Returns Management in E-Commerce
Jun 14, 2022