5 Biggest Consumer Behavior Trends in the United States 2023
The United States has evolved into one of the largest e-commerce markets globally, with retail e-commerce sales projected to surge from 925 billion U.S. dollars in 2023 to a staggering 1.4 trillion U.S. dollars by 2027. At the forefront of this digital revolution is Amazon, reigning supreme not only in market share but also in e-retail sales, outperforming competitors with approximately 130 billion U.S. dollars in retail e-commerce sales in 2022.
For the purpose of the article, we have partnered with leading market research firm Rakuten Insight Global to unveil the 5 biggest consumer behavior trends of 2023 in the United States. Through this exploration, businesses will not only observe but grasp actionable insights, enabling them to tailor strategies, foster lasting relationships, and navigate the intricate landscape of consumer preferences across the country. Let's begin!
1) Sustainability Takes Center Stage Among 39% of U.S. Consumers.
The United States, like many regions worldwide, has witnessed a notable upswing in environmental awareness among its customers. Rakuten Insight reports that around 39% of U.S. consumers are enticed to purchase from retailers employing sustainability-focused tactics, such as sustainable packaging and collection point pickups.
In a parallel development, McKinsey and NielsenIQ's collaborative study reveals a notable 28% cumulative average growth for products with ESG-related claims over the past five years, outpacing the 20% growth observed for those without such claims. NielsenIQ's household panel data further highlights that specific demographic groups, including higher-income households, urban and suburban residents, and households with children, are more inclined to buy products associated with ESG-related claims.
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