Omnichannel Retail
Supermarket News: Walmart Announces New Executive Changes
As part of its efforts to enhance the omnichannel customer experience, Walmart Canada made a flurry of executive appointments.
May 19, 2022
The Ultimate Guide to Omnichannel Logistics
From the benefits to the complexities of developing a successful strategy, this article covers everything that brands need to know about omnichannel logistics.
May 18, 2022
Big Hospitality: McDonald’s Meets Omnichannel Needs With £250M Investment
McDonald’s ‘Convenience of the Future’ upgrade programme will introduce key innovations which includes better integration of digital sales channels.
May 18, 2022
NSR: Krispy Kreme Maintains Momentum With Its Unique Omnichannel Model
The company has added 600 new stores and expanded its omnichannel model, with greater brand presence in fresh shops, dark shops, and grocery stores.
May 13, 2022
Top Omnichannel Retailers 2022
Listed in this article are 8 leading retailers in 2022 that have successfully implemented comprehensive omnichannel strategies. Check them out!
May 11, 2022
ABC News: Meta Opens Its First Physical Retail Store in California
The shop will serve as a “gateway to the metaverse” by giving customers the opportunity to experience various virtual reality products.
May 11, 2022
NRN: Shake Shack Expands its Omnichannel Strategy
The American fast-casual burger chain, Shake Shack, has been doubling down on its efforts to become an "omnichannel brand".
May 10, 2022
Everything You Should Know About E-commerce Logistics
What exactly is e-commerce logistics? And how can retailers better elevate their e-commerce experience in this post-pandemic world?
Mar 31, 2022
Alcott Global Podcast: Tariq Farooq, SVP Global Supply Chain at Sanofi
Leaders in Supply Chain Podcast: Radu Palamariu, Managing Director Asia Pacific of Alcott Global interviewed Tariq Farooq, SVP Global Supply Chain at Sanofi.
Mar 28, 2022
Built In Austin: E-Commerce Startup Cart.com Raised $240M to Fuel Growth
Austin’s rising e-commerce startup, Cart.com has acquired fresh funding of $240M following several months of rapid growth.
Feb 10, 2022
Member Exclusives
Data Insights
Breaking News
Industry Events
Track your parcel here
Event Highlights
North America
Logistics & Supply Chain
Home Delivery World
Aug 31 - Sep 01, 2022 | Pennsylvania Convention Center, Philadelphia
Europe
Retail & E-Commerce
Savant eCommerce Copenhagen 2022
Sep 20 - 21, 2022 | Radisson Collection Royal Hotel
Europe
Retail & E-Commerce
Paris Retail Week
Sep 20 - 22, 2022 | Paris Expo Porte de Versailles
North America
Logistics & Supply Chain
Leaders in Logistics: North America 2022
Sep 26 - 27, 2022 | Marriott Crystal Gateway, Arlington VA
Europe
Retail & E-Commerce
eCommerce Expo UK 2022
Sep 28 - 29, 2022 | Excel London
More discoveries
Planning for Peak Season 2022: E-Commerce Shopping Trends in the United States
Aug 16, 2022
Retail Dive: Online Retail Sales in the United States to Hit $1.6 Trillion Mark by 2027
Aug 16, 2022
Funding Roundup: Major Wins for CleverTap, Locad, ReturnLogic and Others
Aug 12, 2022
PR Newswire: Purolator Transforms Transportation Sector With Its New Sortation Facility in Toronto
Aug 12, 2022
Alcott Global Podcast: Carbon Neutrality in a Shipping Company
Aug 11, 2022
FreightWaves: FedEx to Apply Peak Season Surcharges As Early As September
Aug 11, 2022
E-Commerce Logistics Race in Latin America: Which Country Performed the Best in H1 2022?
Aug 10, 2022
The Business Times: A.P. Moller - Maersk Purchases Martin Bencher Group for US$61M
Aug 10, 2022
Funding Roundup: Bizongo, Homzmart, Vetted and Others Secured Early-Stage Deals
Aug 05, 2022
How Peak Season 2022 in Europe Might Look Like
Aug 05, 2022
TechCrunch: Shopify Invests $100 Million in a Marketing Automation Startup, Klaviyo
Aug 05, 2022
ITLN: Xpressbees Names Suraj Bangera as Senior Vice President of Cross-Border Business
Aug 04, 2022
Retail Dive: Amazon Launches Same-Day Shipping for Pacsun, GNC, SuperDry, and Diesel Customers
Aug 03, 2022
E-Commerce Logistics Race in Europe: Which Country Performed the Best in Q1 2022?
Aug 02, 2022
Supply Chain Dive: OnTrac and LaserShip Introduce Transcontinental Delivery Service to Prepare for Peak Season
Aug 02, 2022
Alcott Global Podcast: Importance of Supply Chain in Stationery Industry
Aug 01, 2022
Guest Post: 10 Ways Retailers Can Inspire Customers During Peak Season
Aug 01, 2022
Funding Roundup: Early Funding Rounds Secured by Cartona, DealCart and Others
Jul 29, 2022
Vogue: Glossier Launches into Wholesale Partnership with Sephora
Jul 29, 2022
E-Commerce Logistics Race 2022: Canada vs the United States
Jul 28, 2022
Macau Business: DHL Express Names Phil Corcoran as Australia’s Managing Director
Jul 28, 2022
Top E-Commerce Retailers in the United States 2022
Jul 27, 2022
Logistics Manager: InPost Now Has 4000 Parcel Lockers in the UK
Jul 27, 2022
Marketing Interactive: L'Oréal Appoints Kenny Ng as Regional E-Commerce Director
Jul 26, 2022
Guest Post: Why Logistics and Supply Chain Management Is Important
Jul 26, 2022
Omnichannel Retail
Difference between Multichannel and Omnichannel
Although some may claim that an omnichannel retail strategy is simply an extension of a multichannel model, these two are considerably different in practice. A multi-channel approach seeks to optimize the performance of each channel individually, allowing consumers to engage on whichever one they desire. However, the omnichannel retailing definition is known as a strategy that provides a seamless shopping experience from the first to the final touchpoint. By using “a totally centralized data management towards synchronization of existing channels,” omnichannel tries to obliterate the distinctions between them. One of the most significant advantages of omnichannel commerce is the improved consumer experience that results from the availability of several purchasing channels – whether on the web, through a mobile app, or in-store. Conversely, retailers would benefit from an omnichannel strategy because omnichannel customers spend 15 to 30% more than multi-channel or single-channel counterparts.
A Strong Omnichannel Strategy Ensures Consistent Retail Experience
So how does a strong omnichannel strategy ensure consistent retail experience? An omnichannel retail strategy makes the business more coherent, more efficient operationally and delivers a seamless experience to consumers by optimizing individual touchpoints and establishing a frictionless customer experience. In addition, omnichannel retailing provides customers with the most convenient and comfortable purchasing experience possible. With all channels perfectly interconnected, businesses may easily divert customers from one channel to another without friction, resulting in a consistent brand experience, whether on the web, through a mobile app, or in-store. That is why the majority of the younger generation tend to evaluate brands depending on the consistent shopping experience for consumers, according to Mckinsey.
Key Ingredients For a Successful Omnichannel Strategy
The key to a successful omnichannel strategy is first understanding your customer. For example, what channels are your customers purchasing from? Where are they dropping off? Only by understanding your customer and the customer experience through data, will companies be able to quickly adapt to new consumer needs and behaviors and create seamless omnichannel experiences. Furthermore, retail brands must be willing to invest in technology and systems that enable them to smoothly connect various processes across the business to create a truly omnichannel platform.
What Top Omnichannel Retailers Are Doing in 2022
Now that shopping behavior has shifted to an omnichannel retail experience, what are the top strategies omnichannel retailers are adopting in 2022? Krispy Kreme, an American multinational doughnut chain, has recently launched 600 new locations and improved its omnichannel approach, increasing brand visibility in grocery stores, fresh shops, and dark shops. Furthermore, the company uses its social media networks to promote seasonal and specialty merchandise. McDonald’s “Convenience of the Future” upgrade initiative, which began in 2022, includes remodeling kitchens and eating areas in 200 restaurants to effectively incorporate digital sales channels such as the McDonald’s mobile application and better utilization of restaurant spaces. Shake Shack’s Shack Track digital experience also allows customers to enjoy an omnichannel retail and dining experience, providing customers with the ability to order on their site, app, web, delivery, or even drive-thru.
