5 Best Ways to Reduce Cart Abandonment in Southeast Asia
Learn how transparency, trust-building, and efficiency can not only reduce cart abandonment but also foster lasting connections with customers in Southeast Asia and beyond.
Jan 11, 2024
Everything You Should Know About Cart Abandonment
From revealing staggering statistics to dissecting common reasons behind abandoned carts, this article equips you with the knowledge to optimize your e-commerce strategy.
Jan 09, 2024
Notifications in the Post-Purchase Journey Report 2023
Discover how timely updates engage customers, provide essential information, and enhance their overall experience. Dive into the Notifications in the Post-Purchase Journey Report 2023 to explore their impact on business success and uncover strategies to foster customer engagement.
Jan 05, 2024
The Ultimate Guide to E-Commerce Personalization
Discover how tailoring customer experiences leads to increased conversion rates, higher engagement, and improved brand loyalty.
Dec 19, 2023
State of E-Commerce in Latin America Report 2023
Gain valuable insights to capitalize on LATAM's burgeoning e-commerce landscape, focusing on Argentina, Brazil, and Mexico.
Dec 15, 2023
5 Biggest Consumer Behavior Trends in the United States 2023
Discover the 5 major consumer behavior trends in the United States, from the importance of sustainability and customer service to the pivotal role of product assortment and precise delivery dates.
Nov 21, 2023
State of E-Commerce in Southeast Asia Report 2023
Get the latest insights into e-commerce in Southeast Asia with our 2023 report covering delivery performance metrics in Singapore, Indonesia, and Malaysia.
Nov 15, 2023
Singles' Day 2022 Recap: Decoding Shopper Trends and Crafting a Strategy for 2023
Discover the transformative insights of Singles' Day 2022, and gain strategic foresight for the upcoming 2023 retail spectacle.
Nov 09, 2023
Europe E-Commerce Logistics Market Report 2023
Get valuable delivery performance insights into 5 key e-commerce logistics markets in Europe including Germany, France, and the United Kingdom.
Nov 02, 2023
Preparations for Peak Season 2023 Report
Get ready for Peak Season 2023 with our report covering the latest trends, expert advice, and insights to maximize sales.
Oct 19, 2023
Understanding Customer Experience in E-Commerce
Customer Experience Is Key to Improve Customer Retention
Every business in every niche and industry requires a loyal customer base that will come time and time again and also become advocates for their business. By prioritizing the customer experience, retailers and e-commerce businesses can not only win new customers but improve customer retention and their lifetime value. Happy, loyal consumers reliable revenue, boost lead generation, engagement, and brand awareness, helping you get the most out of the advertising and marketing budget. That can only happen if businesses place a greater emphasis on the customer experience and retention. That is the reason why most e-commerce businesses focus on building long lasting relationships with customers in e-commerce to improve customer retention.
E-Commerce Customer Experience Management Boosts Customer Satisfaction
Customer experience management is the activity of planning and responding to customer interactions in order to meet or exceed their expectations and, as a result, boost consumer satisfaction, loyalty, and advocacy. This level of understanding about consumers does not arise by accident. It is derived from capturing consumer insights from all channels and touchpoints across the entire business. Especially, in today’s hyper-connected, hyper-competitive global marketplace, the consumer experience is and will continue to be a vital differentiator. That is why e-commerce customer experience management strategies are critical for every business in the retail and e-commerce industry.
Importance of a Good Customer Experience in Online Shopping
Do you know that 73% of consumers feel a good customer experience has a significant impact on their buying decisions. Indeed, providing a great customer experience can help improve customer loyalty and encourage customers to buy more products and even to tell their friends and family about it. Consumers today are becoming more loyal to businesses, products, brands, and technology that continuously provide outstanding value with the least amount of stress or friction during the customer journey. On the other hand, one-third of shoppers believe they will give up a favorite brand after just one unpleasant experience.
Ways to Improve the Customer Experience in E-Commerce
In this digital age, the growth of online shopping is accelerating at breakneck speed. For online or e-commerce stores with no physical presence, businesses must focus on building trust with consumers through the sharing of product information and keeping customers informed of their orders at every step of the way. Having product reviews and ratings also aids customers’ online shopping by allowing them to make purchasing decisions based on other people’s feedback. If consumers have a great online shopping experience, this will naturally result in customer satisfaction and therefore repeat customers.