Customer Experience
A Look at 2022 Consumer Trends in the United States
Get ahead of the curve and take a look at the post-purchase landscape and 2022 consumer trends in the US. Learn peak season insights and shopping preferences to prepare for the future of retail.
Feb 01, 2023
Guest Post: How to Improve Your Customer Experience in E-commerce
Let’s look at some effective ways online stores can implement to improve customer experience.
Jan 31, 2023
Everything You Should Know About E-commerce Logistics
What exactly is e-commerce logistics? And how can retailers better elevate their e-commerce experience in this post-pandemic world?
Jan 05, 2023
PR Newswire: Amazon Shipping Partners With nShift to Facilitate Next-Day Delivery
On the eve of Black Friday, Amazon Shipping and nShift have teamed up to make it easier than ever for online retailers and web shops to give their customers the next-day delivery service they desire.
Nov 30, 2022
What Southeast Asian Consumers Want This Peak Season
Where are Southeast Asian consumers planning to shop this holiday season? What are the top factors influencing where they shop from? Find out in this Parcel Monitor article done in collaboration with Rakuten Insight!
Nov 29, 2022
3 Burning Questions: A Customer-Centric Approach to Retail Strategies With Hoobil8
Learn from DeAnn Campbell, a leading Strategy and Insights expert for the retail industry, as she covers the secret to creating a customer-centric approach to retail strategies.
Nov 23, 2022
Alcott Global Podcast: Improving Customers’ Supply Chain
Leaders in Tech & E-commerce Podcast: Rushit Shah, Regional Director - Asia Pacific & North America of Alcott Global interviewed Simon Borg, Group CEO & Co-Founder of Navia.
Nov 21, 2022
EY and Shopify Team Up to Help Enterprises Deliver E-Commerce Services
EY teams and Shopify aim to help enterprises activate and scale e-commerce businesses to increase the potential of online commerce and support the sale of regulated products.
Nov 16, 2022
PPTl: Cainiao Launches Sustainability and Customer Experience Initiatives for 11.11
As part of its sustainability and customer experience efforts, Cainiao has also teamed with thousands of retailers, including Unilever and Yili Group to lower the carbon footprint of each package by 50g.
Nov 15, 2022
AsiaOne: ADA Works With Omcom for Integrated Customer Support Management Solutions in SEA
The partnership will benefit e-commerce businesses by allowing them to manage chats and other customer support services across the different marketplaces in Southeast Asia
Oct 21, 2022
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Event Highlights
Europe
Logistics & Supply Chain
Leaders in Logistics Summit 2023
Mar 28 - 29, 2023 | Business Design Centre, London, United Kingdom
Europe
Retail & E-Commerce
World Retail Congress 2023
Apr 25 - 27, 2023 | Hotel Arts Barcelona Carrer de la Marina, 19-21 08005 Barcelona, Spain
North America
Logistics & Supply Chain
Retail Supply Chain & Logistics Expo Las Vegas 2023
May 03 - 04, 2023 | LVCC Las Vegas
Europe
Retail & E-Commerce
Shoptalk Europe 2023
May 09 - 11, 2023 | Fira Gran Via, Barcelona, Spain
Europe
Retail & E-Commerce
ECDM Expo SE Europe 2023
May 20 - 21, 2023 | Zappeion Megaro, Athens, Greece
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3 Burning Questions: Emerging Trends in Logistics & Supply Chain With Ingka Group (IKEA)
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Navigating the Top Pain Points of Parcel Deliveries in Asia
Mar 14, 2023
YunExpress, Elogistic and Super Smart Service rebrand as CIRRO in Europe, North America, and Oceania
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Navigating the New Retail Landscape With The Body Shop India
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GEODIS' 2022 Impressive Results Reflect the Group's Robust Growth Dynamic
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Understanding Customer Experience in E-Commerce
Customer Experience Is Key to Improve Customer Retention
Every business in every niche and industry requires a loyal customer base that will come time and time again and also become advocates for their business. By prioritizing the customer experience, retailers and e-commerce businesses can not only win new customers but improve customer retention and their lifetime value. Happy, loyal consumers reliable revenue, boost lead generation, engagement, and brand awareness, helping you get the most out of the advertising and marketing budget. That can only happen if businesses place a greater emphasis on the customer experience and retention. That is the reason why most e-commerce businesses focus on building long lasting relationships with customers in e-commerce to improve customer retention.
E-Commerce Customer Experience Management Boosts Customer Satisfaction
Customer experience management is the activity of planning and responding to customer interactions in order to meet or exceed their expectations and, as a result, boost consumer satisfaction, loyalty, and advocacy. This level of understanding about consumers does not arise by accident. It is derived from capturing consumer insights from all channels and touchpoints across the entire business. Especially, in today’s hyper-connected, hyper-competitive global marketplace, the consumer experience is and will continue to be a vital differentiator. That is why e-commerce customer experience management strategies are critical for every business in the retail and e-commerce industry.
Importance of a Good Customer Experience in Online Shopping
Do you know that 73% of consumers feel a good customer experience has a significant impact on their buying decisions. Indeed, providing a great customer experience can help improve customer loyalty and encourage customers to buy more products and even to tell their friends and family about it. Consumers today are becoming more loyal to businesses, products, brands, and technology that continuously provide outstanding value with the least amount of stress or friction during the customer journey. On the other hand, one-third of shoppers believe they will give up a favorite brand after just one unpleasant experience.
Ways to Improve the Customer Experience in E-Commerce
In this digital age, the growth of online shopping is accelerating at breakneck speed. For online or e-commerce stores with no physical presence, businesses must focus on building trust with consumers through the sharing of product information and keeping customers informed of their orders at every step of the way. Having product reviews and ratings also aids customers’ online shopping by allowing them to make purchasing decisions based on other people’s feedback. If consumers have a great online shopping experience, this will naturally result in customer satisfaction and therefore repeat customers.
