How LEGO Expanded Their Glo...
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COMPLETED EVENT

How LEGO Expanded Their Global E-Commerce Footprint

dateJul 16, 2021
time12:00 am - 12:00 am UTC+08:00
locationVirtual/Live

While many businesses struggled in 2020, this toy company was able to grow sales by 21%. What is the secret to the LEGO Group’s success? 🤫 Although many attributed LEGO’s success to the pandemic, with more purchases to keep kids entertained at home, LEGO’s Chief Executive disagreed and shared that it was the result of their strategic shift towards e-commerce sales.

In this series of Retailers Discuss, we’re thrilled to have the LEGO Group’s Former Head of Market Expansion, Alexander Toft to share how LEGO expanded their global e-commerce footprint and achieve tremendous growth. Hear all about:

  • Challenges faced when entering a new market

  • LEGO's go-to market strategy

Missed this event? Not to worry, our team has done up an article summarizing our key takeaways from the event. Read on to find out more!

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Event Details

Category

Retail & E-Commerce

Unpacking Series

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