The retail industry has undergone a significant transformation in recent years, mainly driven by the rise of e-commerce and omnichannel shopping. If you have always wanted insights into navigating the ever-evolving retail landscape, make sure to watch this episode of Ask Me Anything with Atul Shivani, General Manager – Product & E-Commerce at The Body Shop India.

With more than 13 years of experience across technology firms, digital agencies and retail brands, Atul brings in a unique perspective to marketing & business challenges. He is currently heading e-commerce for The Body Shop India, where he is responsible for driving business on brand.com as well as collaborating with major third-party online retailers around the world. A tech nerd at heart, Atul believes in utilizing technology to improve day-to-day efficiencies. 

As the title suggests, community members asked our thought leader about his career path, challenges, personal growth, and journey. The session was moderated by Jiamin Han, Community Lead at Parcel Monitor, the leading e-commerce logistics community.

Prefer to read his answers instead? We've covered all the key points here!

Here are his areas of expertise:

• Digital Advertising

• E-Commerce Operations

• Digital Product Innovations

• Creating Great Customer Experience

• Customer Loyalty & Retention

• Omnichannel Logistics
  

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