Innovating Digital Commerce in Ice Cream with Unilever

If you have always wanted to learn more about quick commerce and how you can best leverage technology innovations for your retail and/or e-commerce business, make sure to attend this Ask Me Anything session.

This is the opportunity for you to interact with Matt Close, President of Ice Cream at Unilever. A strong believer in innovation, Matt has delivered strong growth for the global Ice Cream business by pursuing a strategy of channel shift and premiumization. He strengthened both Magnum and Ben & Jerry’s whilst increasing the contribution from Out of Home channels pre-pandemic Covid and pivoting to digital commerce during the COVID pandemic.

Hear Matt's answers to community questions about his career path, challenges, personal growth, and journey. The session was moderated by Jiamin Han, Community Lead at Parcel Monitor, the leading e-commerce logistics community.

Here are his areas of expertise:
- Quick Commerce
- E-Commerce Innovation
- Marketing & Advertising
- Brand Development
- Channel Shift Strategy
- Premiumization of Products

Missed this event? Our team has done up an article summarizing our key takeaways from the event. Read on to find out more!

Matt is also a speaker at Home Delivery Europe, the industry-defining event for last-mile logistics in Europe and abroad. Join 2,000+ retail logistics professionals this 22-23 June at the RAI Amsterdam.

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