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Innovating Digital Commerce in Ice Cream with Unilever
If you have always wanted to learn more about quick commerce and how you can best leverage technology innovations for your retail and/or e-commerce business, make sure to attend our upcoming Ask Me Anything session.
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This is the opportunity for you to interact with Matt Close, President of Ice Cream at Unilever. A strong believer in innovation, Matt has delivered strong growth for the global Ice Cream business by pursuing a strategy of channel shift and premiumization. He strengthened both Magnum and Ben & Jerry’s whilst increasing the contribution from Out of Home channels pre-pandemic Covid and pivoting to digital commerce during the COVID pandemic.
Matt is also a speaker at Home Delivery Europe, the industry-defining event for last-mile logistics in Europe and abroad. Join 2,000+ retail logistics professionals this 22-23 June at the RAI Amsterdam.
As the title suggests, you can ask our thought leader about his career path, challenges, personal growth, and journey. No question is off-topic! The session will be moderated by Jiamin Han, Community Lead at Parcel Monitor, the leading e-commerce logistics community.
To help you think of some questions, here are his areas of expertise:
- Quick Commerce
- E-Commerce Innovation
- Marketing & Advertising
- Brand Development
- Channel Shift Strategy
- Premiumization of Products
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