Guide to Retail Live 2020
Events

The Ultimate Guide to Inside Retail Live 2020

Here are 7 sessions not to be missed at the two-day conference happening in Australia, on 26 & 27 February.

This 26 & 27 February, the retail community will be gathered at Inside Retail Live 2020 to learn from experts and collaborate with industry leaders. Expect tons of insightful learnings, as the 2-day event is jam-packed with keynote sessions, discussions, debates, and case studies.

You’ll get the inside scoop on how companies managed to stay ahead of the game in the fast-moving industry – and more importantly, how you can too.

The “choose your own adventure” format means you can choose from 4 interactive streams, ensuring you have control over which sessions you’d like to attend:

  1. The customer – marketing, branding, experience and service
  2. The workplace – HR, culture, wellbeing
  3. Retail innovation – tech, startup and big data
  4. Retail management – vision, leadership, strategy and performance

Attending Inside Retail Live 2020? The Parcel Perform team will be at Booth 28 – schedule a session to learn more about how we can help improve your post-purchase journey!

Here are 7 sessions at Inside Retail Live 2020 you shouldn’t miss:

Aussies vs The World: Do We Shape Up or Have We Shipped Out?

Day 1, Main Stage, 9:30am to 9:55am
By Jon Bird, CEO, VMLY&R Australia & New Zealand

E-commerce is growing all over the world, and Australia is no exception. In 2018, Australians spent a whopping US$20.3 billion on online shopping. Along with the rise of e-commerce, consumers are having higher expectations

For instance, Australians expect faster service and fulfillment, such as time and day-specific delivery, along with the flexibility to change delivery options. This session will shed light on how retailers can grow to keep up with consumers, such as leveraging on the use of brand power and differentiation.

Big Changes Shaping The Future of Retail Payments in Australia

Day 1, Main Stage, 11:30am to 12:00pm
Matt Barr, Chief Product Officer, Eftpos

According to JP Morgan, 52% of the e-commerce value in Australia comes from card payment. This is closely followed by digital wallet at 22%. The country’s business to consumer e-commerce market is worth $33.1 billion, making it one of the key markets retailers are keen on breaking into. The huge potential of the market, coupled with Australians being early adopters of new technology, means merchants are spoilt for choice with regards to payment options in the country. 

This session will delve into benefits that come along with the increase in merchant choice in payments, such as how having a ubiquitous digital identity will be key to improving the customer experience. It will also cover how we can ensure both merchants and consumers benefit in the rapidly changing market.

The Rise of Conversational Marketing and its Measurable Impact on Retail

Day 1, Tech & Innovation, 1:45pm to 2:15pm
Emma Sharley, Sharley Consulting

Connect with your audience how, when, and where they want. That’s the basis of conversational marketing. The way people want to shop, buy, and engage with companies today is vastly different from 5 years before. In the same way, companies need to keep up, or risk lagging behind.

While live chats and chatbots play a huge role, conversational marketing goes beyond that. In addition to interacting with customers in real-time, conversations need to be personalized to the customers’ concerns. Catch the session to learn more about why there’s such a buzz around this topic, and how you can implement it to boost your online sales.

Structuring a Company For Scale

Day 1, Retail Management, 4:20pm to 4:50pm
Nati Harpaz, The Catch Group 

Managing a team of 5 is undoubtedly a different ball game compared to managing hundreds of employees. Learn from Catch, who has successfully scaled to a company consisting of nearly 400 staff. From its humble beginnings back in 2006, with a team of 5 in a small warehouse in Melbourne, Catch has evolved into one of Australia’s largest online retailers. 

Today, the company averages 450,000 site visits and processes over 10,000 orders daily. How did Catch stay ahead in the competitive e-commerce space to become a global brand? Catch’s Nati Harpaz will be sharing how you can structure to prepare for scale. Whether you’re a small business or a medium enterprise on your way to becoming a household name, this is a session you wouldn’t want to miss.

Collapse of Shoes of Prey

Day 2, Main Stage, 9:30am to 9:55am
Matt Newell, The General Store and Michael Fox, Fable Food Co

Founded in 2009, Shoes of Prey allowed customers to customize their own footwear online and have them delivered in as little as two weeks. It seemed like all was going well for them – market research showed that their target customers responded positively, investments were pouring in, factory production was ramped up. 

However, things didn’t turn out as hoped. The idea failed to gain traction in the mass market, with one of the reasons shared by Michael Fox, co-founder of Shoes of Prey, was that “mass market customers don’t want to create, they want to be inspired and shown what to wear.” Michael Fox will be at the session to share more on what the team learnt from the journey through the rise and decline of the company, and what they will do differently the second time around.

Women and Retail

Day 2, Main Stage, 10:55am to 11:25am
Angela Meyer, Co-Founder and CEO, Double Denim

Women drive 70 to 80% of all consumer purchasing, through a combination of their buying power and influence. During occasions when a woman isn’t paying for something herself, she is often the influence behind someone else’s purchase. 

In addition, as they are traditionally the primary caregivers for children and the elderly, women tend to make purchases on behalf of those living in their households. In this session, Angela Meyer will be sharing 5 things women want from brands – look forward to an insightful session and apply these principles to learn how you can sell better to women.

Digital Retail Innovation at Scale

Day 2, Tech & Innovation, 1:45pm to 2:15pm
Michael Gillespie, Domino’s

Pizza is probably not the first thing that comes to mind when one mentions innovation. But Domino’s commitment to digital innovation has given it a clear edge above its industry peers. Case in point: it was the first pizza chain to debut an online pizza tracker and a voice-ordering app. 

The pizza tracker allowed people not just to order their pizzas online, but to also find out the preparation status and delivery process in real-time. More recently, Domino’s also delivered pizzas by drone, and even autonomous vehicles. In the ever-changing retail sector, keeping ahead of emerging trends will be key to staying ahead of the competition – attend this session to learn how Domino’s has managed to remain at the forefront of digital transformation.

Attending Inside Retail Live 2020?

We’ve prepared a Google Calendar where you can add the sessions mentioned above. Simply click on the button below and we’ll send it to you!

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We’d also love to meet you at the conference. Drop by and meet our team at Booth 28, or schedule a session with us. See you there!