The e-commerce market is highly competitive, especially after the pandemic has changed the way consumers shop. Although user penetration rate in e-commerce might slow down in 2022, it will still be significantly higher than before the pandemic. To keep up with the fast-pace growth in the next year, e-commerce professionals should be aware of this 5 trends:
1. Building up on your technology stack
Since the e-commerce boom, digitalization has become one of the most essential elements for most businesses. For many years, many businesses have been accustomed to patronizing technologies with niche features and solutions. In 2022, businesses should focus on the breadth of functionality for every solution they subscribe to – cost efficient and simplifies complex processes.
2. Social media as sales channel
With a global audience of 4.48 billion on social media, social commerce is currently on the rise. Since 2020, platforms such as Facebook, Instagram, TikTok, Twitter, and Youtube have invested a significant amount to developing shopping features such as in-app purchases to support e-commerce businesses and make the most out of social commerce. Over 54% of users uses these platforms to research for products.
3. Being a purpose-driven brand
After the pandemic outbreak, small to medium businesses have struggled to stay afloat. The difficult situation again stimulates the solidarity within the community. Consumers now prefer supporting local businesses to help them out. At the same time, they are also more attracted to purpose-driven businesses such as brands that are sustainable and eco-friendly.
4. Promoting visual commerce
Visual commerce is elevating marketing into another level. It is the act of incorporating different types of content together including turning images into “shoppable” products, user-generated-content, interactive content, engaging and interactive videos, and as previously mentioned, augmented reality. There are many easy tips to leverage visual commerce, don’t forget to check it out.
5. Enabling personalization
Customer experience and customer satisfaction should always the first thing on the agenda for every business. 80% of consumers are more likely to purchase from a company that offers personalized content and promotions. And for that, make time to tailor your customer’s experiences and optimize product recommendations technologies.