(Image source: TechCrunch)
TikTok is taking the next step by joining the social e-commerce market, competing directly with Facebook, Instagram and other social media platforms.
The social media video platform announced its partnership with Shopify last October and has since been developing and testing shopping features, marketing tools among selected merchants in the US, UK and Canada.
Both TikTok and Shopify have agreed to extend the partnership further by letting Shopify merchants with TikTok Business accounts to create a Shopping tab on the social media video app, synchronized with products from Shopify’s storefront. Other marketing tools and campaigns are also integrated across applications. TikTok users can now tag Shopify product links directly to their videos.
“By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways—and with TikTok as a visionary partner,” president of Shopify Harley Finkelstein said.
According to Shopify, there is a growing demand from merchants to work with TikTok and this partnership is highly anticipated. Different from Facebook and Instagram, TikTok users will be redirected to Shopify to complete the checkout and transaction which seem to be less smooth from the end-users view.
The new shopping solutions will be available for hundreds of Shopify merchants before going public.