TechCrunch: Walmart Upgrades Online Shopping Experience by Acquiring Zeekit

(Image Source: Walmart)

Zeekit is a Tel Aviv startup, applying real-time image processing, computer vision, deep learning, and AI technology to help customers try on clothing virtually before making a purchase. Retail company Walmart has shown interest and decided to acquire the startup to improve its shopping experience. 

Zeekit has raised around $25 million of capital since 2014 and partners with several big retailers and brands such as Walmart, Macy’s, Asos, Tommy Hilfiger, Adidas.

Walmart shared that customers will be able to use Zeekit technology on items from brands like Free People, Champion, Levi Strauss, ELOQUII Elements, Free Assembly, Scoop, Sofia Jeans by Sofia Vergara, plus its own private label brands, like Time and Tru, Terra & Sky, Wonder Nation, and George. 

Shoppers would have to upload an image of themselves or choose the models that best represent them in terms of height, weight, body type, skin tone, and then try on clothes in the virtual fitting room. Customers can also share the outfit with their friends for a second opinion. After the acquisition, 3 Zeekit founders will join the Walmart team. 

(Image Source: Walmart)

“We’re confident that with the team’s expertise in bringing real-time image technologies, computer vision and artificial intelligence to the world of fashion, we’ll identify even more ways to innovate for our customers in our continued effort to be the first-choice destination for fashion,” said Denise Incandela, Walmart U.S. EVP of Apparel and Private Brands

The retailer will continue to develop the application further to elevate the fashion shopping experience. However, Walmart will not operate Zeekit’s existing partner. The Tel Aviv-based company is working on a transition plan for their current customers.

Source: Walmart acquires virtual clothing try-on startup Zeekit

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