(Image Source: Moteefe)
Moteefe, an e-commerce platform for on-demand production of merchandise, raised $11 million in a funding round led by BGF.
Founded in 2016, the company provides an “end-to-end” technology solution for entrepreneurs, influencers, and micro to large retailers looking to sell customized products. For example, if an influencer wants to design and produce their own merchandise, they are able to do so through Moteefe’s white-labeled store or through their own website, app, or other marketing channels.
Retailers can simply upload their designs to Moteefe’s platform, and the company helps with the printing, the store, payments, customer service, and fulfillment. Since there is no minimum production run required, “the risk, wastage and upfront cost” in testing new concepts and markets is minimized. Moteefee also claims to improve supply chain efficiency and sustainability by working with local companies to minimize shipping distances.
“Retailers of all sizes have total flexibility: they can use the Moteefe platform either as a fully integrated end to end service, or just pick and choose the parts they need,” says the company. “And as Moteefe is white-labeled, the retailer owns the customer relationship and can use the data to drive repeat sales.”