In collaboration with eTail Asia, Parcel Monitor had a chat with Satyaki Banerjee, the Chief Operations Officer of LUXASIA, the leading beauty omni-distribution platform in Asia Pacific that partners luxury beauty brands the likes of Bvlgari, Diptyque, Hermes, and La Prairie to delight local consumers.
The pandemic has caused a “decade in days” extent of migration from offline to online. While many companies are now seeking to maximise short-term gains, much more can be reaped from a structural pivot that reshapes e-commerce strategies while forging new relevant digital capabilities for the long-term. This needs to be supported by a corporate culture founded on continuous learning, open communication, and close collaboration – something LUXASIA calls “One Team”.
In this episode of Retailers Discuss, we find out how LUXASIA has weathered those challenging times and learn how the entire organization collaborated to deliver high-quality omnichannel services.
Questions covered in the discussion include:
- How does LUXASIA work with luxury beauty and lifestyle brands?
- What was the biggest change you experienced in 2020?
- How did LUXASIA adapt to the new challenges faced during COVID-19?
- Will physical retail shopping eventually lose its relevance?
- What was your proudest moment so far?
(Article co-written with LUXASIA. We would like to thank Mr Satyaki Banerjee for taking the time to answer our questions. You can connect with him on LinkedIn here and keep up to date with LUXASIA’s future developments.)
About eTail Asia
eTail Asia is the event for retailers that want world-class eCommerce and an opportunity to benchmark your operation against the best in Asia. For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking.
LUXASIA is the leading beauty omni-distribution platform in Asia Pacific. It enables more than 120 of the world’s finest luxury beauty brands to reach and delight consumers in 15 markets, through the largest omnichannel network spanning retail, eCommerce, and social commerce.