(Image Source: Lululemon)
Since acquiring Mirror in July, Lululemon will now be selling Mirror devices in its stores across the U.S., starting with 18 stores. Consumers looking to purchase the device can do so in Lululemon’s stores in New York, Washington, D.C., Miami, Chicago, Minneapolis, Dallas, Los Angeles, and San Francisco.
Mirror’s home fitness technology will feature Lululemon’s ambassadors and other instructors. Since the pandemic outbreak has kept many people at home, Lululemon’s acquisition of Mirror is helping them gain market share in the home fitness market.
In addition to joining the home fitness trend, Lululemon and Mirror are building an online community for their consumers. Mirror will soon allow users to “Face Off” other fellow users in workouts, and for them to set fitness goals to earn rewards.