Retail Dive: Lululemon Acquires Workout Platform, Mirror

(Image Source: Mirror)

Lululemon has announced that they will be acquiring Mirror, a home fitness workout platform, for $500 million.

Mirror’s technology comprises of its proprietary hardware and software that enables workout classes to be held virtually on their platform. The home fitness company offers a wide range of activities such as live classes, on-demand workouts, and one-on-one personal training from certified trainers.

All that is required is a piece of mirror that is sold exclusively on the home fitness innovator’s website. Users can place the mirror anywhere in their home to access workouts, allowing you to watch the instructor and check out your own reflection (and form) at the same time.

As mentioned by Lululemon CEO Calvin McDonald, the company is committed to their vision “to be the experiential brand that ignites a community of people living the sweat life through sweat, grow and connect”.

Click on the link below to read the full article, and find out how Mirror is disrupting the fitness industry.

Source: Lululemon snaps up at-home workout platform Mirror for $500M

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