(Image Source: Nike)
Nike introduced its first-of-its-kind retail concept, Nike Rise. This retail concept provides 1-to-1 personalized shopping experience, linking consumers with sports and their communities.
Nike Rise is the latest addition to Nike’s continuous efforts towards innovation and digitalization, including flagship store ‘House of Innovation’ with its series of immersive in-store experiences; and Nike Live with its locally-curated customer service.
“Whether Members are connecting through the Nike App or joining in-store, they’re invited to experience a digitally-enabled journey at this Nike Rise door that links them to the energy and activity of the city, and unites communities across Guangzhou through the power of sport.” — Cathy Sparks, VP/GM of Global Nike Direct Stores & Service.
Using insights shared by Nike Members and real-time sports data from the city, members can expect a personalized, digital shopping experience throughout their purchase. For instance, shoppers in Guangzhou will be able to find the best fit for any Nike footwear by simply getting their feet scanned by a store athlete. These sizes can then be stored in their respective Nike Member profiles for future purchases.
The first Nike Rise store has already launched in Guangzhou on July 9, with more stores opening in 2021.