(Image Source: Mercado Shops)
Mercado Shops and Google are working together to help businesses increase their visibility. This can be done with the new integration, simplifying the steps required to create and manage Google Shopping campaigns directly from the online store.
This integration reduces management time required from sellers and businesses on Mercado Shops, reaching their potential customers in Google Search, ads from Gmail, the Display Network, and YouTube.
After acquiring information on products like price, image, brand, and availability from Mercado Shops, Google will show ads relevant to consumers be it in Google search, the Display network, YouTube, or Gmail. All of these can be monitored and carried out directly within the platform in Mercado Shops.
“At Mercado Libre, we have the objective of democratizing commerce, and this requires offering the same possibilities for all sellers, regardless of the size of their business. This integration with Google will allow all our users who have their Mercado Shops store to access Digital Marketing solutions directly from our platform in a simple way ”, said Carolina Mennella, Senior Manager of Mercado Shops.
“This integration with Mercado Shops is one more step in strengthening the digital ecosystem in Latin America, something for which we are constantly working. We know that all businesses, and in particular SMEs, need to have simple and efficient tools to benefit from the digital economy and that is why we are always thinking about how to move forward in this regard. The solution that we are launching on the market today is an example of simplification in the steps of the e-commerce value chain and we are happy to do it together with Mercado Shops ”, said Victor Valle, Director of Google Marketing Solutions for Latin America.