“I think [‘buy now, pay later’] definitely makes you spend more because you don’t have that money and it’s actually allowing you to get it without the money.”
“It’s not that I don’t like it, it’s just that I don’t like being in debt. If I have the money, then I’ll spend it.”
Are you familiar with the concept of ‘Buy now, pay later’? There are many buy-now-pay-later providers in Australia right now: for example Afterpay, Zip, Openpay, Humm, Payright, Splitit, and Klarna. These providers allow consumers to spread the cost of an item over time interest-free.
This payment method has been increasing in popularity from 2018 to 2020, with over 60% of Australians already aware of this service and nearly 2 million Australians having used Afterpay or ZipPay in 2019. Afterpay has also been garnering a lot of attention; especially with their recent expansion into Canada along with brands like AmericanEagle, Huda Beauty, FragranceX.com, Herschel Supply Co., and Nixon.
Michael Langdon, Director of Levity, recently did a video interview on what Australians think about the buy-now-pay-later payment method. Check out the video below to find out more!
About Michael Langdon & Levity
Michael Langdon is a Director at Levity and bestselling author of Welcome to the Age of Emotion: How to attract and connect with customers using video.
Levity is an award-winning E-Commerce video strategy house which helps E-Commerce brands sell faster through streamlined video productions at scale. Their videos have amassed over 20 million views and been featured in The Huffington Post and Mashable.
