The challenges of eCommerce in the Benelux region are complex. Because the local online retail space is one of the most mature and competitive markets in the world. The best way to stand out of the crowd is a unique and comprehensive customer experience. We will hear from experts from some of the most well-known Dutch brands and the largest retailers in the region on how personalization can be leveraged to learn how to attract and maintain the loyalty of customers, in an ever more competitive environment.
Key topics to be discussed:
- Use the data you have to get the data you want
- The search for best practices in CX
- Building an immersive omnichannel strategy
- Best practices on business expansion to Europe and China
- Profiting of marketplaces
- Using the start up model to generate new ideas and business models