Concepts, Trends and Strategies for optimal Marketplace Presence
Every second euro of sales in German e-commerce is spent on online marketplaces. This makes platforms an indispensable channel for brands and retailers who want to reach their customers online. Amazon, eBay, Otto and others promise enormous reach with relatively low initial investment.
But the platform business is not quite so simple: How do you manage your brand on a marketplace? How do you deal with product counterfeiters and content stealers? How does the international platform business work? And: What about further alternatives to Amazon like TikTok? These and many other questions about the platform business will be answered at the Marktplatz Convention.
Location: Köln Germany & Digital