Now that we have wrapped up 2020, it’s time to prepare for the e-commerce year of 2021! With that in mind, what are some important seasonal dates retailers should take note of in planning their campaigns and promotional events?
We’ve prepared an e-commerce calendar containing the key e-commerce events in 2021 to save you time and inspire you to make 2021 a success! Use this to plan your e-commerce marketing strategies for the year ahead, or get inspiration for your social media calendar if you’re feeling stuck.
Add these e-commerce dates to your 2021 calendar and never worry about missing a potential marketing opportunity!
We split the e-commerce calendar up into 4 quarters:
Quarter 1 2021
1 January – New Year’s Day
This day of the year sparks new beginnings for everyone! Your customers might be searching high and low for some inspiration to kick-start new goals and plans. Start sending out emails to wish them a great start to 2021 and offer some items they might need for school/work!
Retailers like Lenovo have started promoting Back to School Sales 2021 for students looking to purchase new laptops for school, while e-commerce giant Amazon will be holding its annual January sale for consumers looking to start the new year.
4 January – National Spaghetti Day
7 January – International Programmers’ Day
11 January – International Thank You Day
17 January – World Religion Day
18 January – Martin Luther King Jr. Day
26 January – International Customs Day
26 January – Australia Day
7 February – Super Bowl Sunday
On Super Bowl Sunday, families and friends gather together to watch the annual American football game, Super Bowl where the champion of the National Football League (NFL) will be determined. A survey conducted by the National Retail Federation (NRF) predicted consumers to spend $17.2 billion during Super Bowl Sunday; with 80% going to food and beverages.
If you run an online grocery store, why not grab this opportunity to create promotions around family packages and encourage shoppers to buy drinks or snacks in bulk! What’s a game without drinks, snacks, and the right company?
11 February – National Investors Day
12 February – Tết
Tết, also known as Tet Nguyen Dan, translates to “the first morning of the first day of the new year”. It is an occasion celebrated by the Vietnamese as they welcome the new year. If you are running an e-commerce business in Vietnam, this is your chance to present attractive deals as people will be looking out for new clothes, home decorations and other beautiful objects to welcome the year.
12 – 13 February – Chinese New Year
This is known as the biggest and most important occasion for ethnic Chinese around the world as they celebrate the start of another year. According to the Chinese Zodiac, the year 2021 welcomes the year of the Ox. E-commerce stores hoping to attract Chinese shoppers should build collaterals around the intelligent and hardworking Ox. Alternatively, you can offer great deals and promotions to encourage consumers to shop in bulk for festive goods for the Chinese New Year, such as decorative items, drinks, and snacks.
14 February – Valentine’s Day
Oh dear, the one date that many both hate and love! This is not just a date to celebrate love, but also a date where couples spend on gifts and show their appreciation for each other. Retailers should definitely leverage this joyous occasion to provide customised gift sets for couples. For example, jewellery brands like Pandora and Tiffany & Co. release Valentine’s Day gift sets for couples every year.
18 February – National Drink Wine Day
20 February – Love Your Pet Day
23 February – Play Tennis Day
5 March – National Employee Day
5 March – National Salesperson Day
6 March – Dentist’s Day
8 March – International Women’s Day
International Women’s Day is a date where many celebrate the social, economic, cultural and political achievements of women. This date is crucial if your brand and your customer base stands by these same values..
Retail brands have been showing support on their social media platforms and creating products that promote this day. For instance, Casetify partnered with Malala Fund to create a limited edition launch, with 100% of the proceeds going to Malala Fund. You can use your brand to show support and celebrate the milestones accomplished by women around the world!
14 March – White Day
Another day to celebrate love! You can plan a longer campaign starting from 14th Feb (Valentine’s Day) and reach out to your customers on both dates. This date was created in Japan to allow people to ‘give back’ after receiving gifts on Valentine’s Day. Popular gifts for White Day include white chocolates, cookies, candies, marshmallows, jewellery and more!
Marketing opportunity: offer discount codes in your email marketing campaigns to remind consumers to give back and show appreciation!
17 March – St. Patrick’s Day
St. Patrick’s Day is a cultural and religious celebration held on the 17th of March, which marks the death of Saint Patrick, a patron saint of Ireland. During St. Patrick’s Day, Europeans come together to celebrate through parades, festive food, music, drinks, and dance. The colour green is often used on this day. If you want to create a campaign on this date, the colour green is the way to go! Create a lookbook or shopping checklist with all items green.
21 March – Fragrance Day
28 March – Holi
The Hindu festival is celebrated to welcome the arrival of Spring, which is seen as a new beginning. Devout Hindus let loose on this day to party and dance to celebrate the vibrant and colourful future ahead. If you are a retailer selling traditional Indian clothing, you can create a blog post or checklist for your products this Holi!
Quarter 2 2021
1 April – April’s Fools
2 April – Good Friday
4 April – Easter Sunday
Easter Sunday is one of the most important holidays after Christmas and Thanksgiving for Christians. In a survey conducted by the National Retail Federation (NRF), 4 in 5 consumers in the US had plans to celebrate the occasion. This is the time where many retailers launch Easter sales to attract customers to shop with them.
Start sending out email newsletters to remind your customers of the upcoming holiday and remind them of your brand whenever a date like this comes along! Additionally, include discount codex in those emails to boost your e-commerce sales.
10 April – Siblings Day
11 April – National Pet Day
13 April – Start of Ramadan
17 April – Husband Appreciation Day
This date reminds us to celebrate the hard work and dedication of all husbands. If your brand appeals to women, use your platform to mention this day, and encourage your customers to buy something as a token of appreciation for their husbands.
22 Apr – Earth Day
Earth Day is an annual event celebrated globally in support of environmental protection. The topic of sustainability has been circulating around for a while now, especially within the retail and supply chain. Brands like Adidas, ASOS and H&M have been actively promoting sustainability; NBC put up a list of brands that offered discounts during Earth Day in 2020.
If you are looking for an opportunity or window to enter the scene, here’s your chance! Start your 2021 with campaigns around sustainability and shopping responsibly.
1 May – Labor Day
Labor Day honors the hard work of employees around the world. This is a good day for businesses to give back to their employees and show appreciation. On this day, retail giants like Best Buy, Lenovo, Dell, and many more offer labor day sales for consumers. Do not miss this opportunity to engage and reach out to your customers!
4 May – Star Wars Day
7 May – International Space Day
9 May – Mother’s Day
An important date to appreciate and celebrate the amazing work that mothers do at home. Partner with floral stores and offer bouquets together with your products. Plan ahead to provide packages for consumers looking to pre-order Mother’s Day gifts in advance, or people looking for last-minute gifts nearing the date or on the date itself with same or next day delivery services.
12 May – International Nurses Day
13 May – Hari Raya Puasa/Eid
Hari Raya Puasa/Eid, also known as the breaking of the fast is an occasion celebrated by Muslims all over the world. On this occasion, Muslims will gather with their loved ones to celebrate the end of month-long fasting over a feast.
Stores and malls were fully packed in Indonesia ahead of Hari Raya Puasa last year. This counts as the biggest e-commerce holiday for the Muslim population. If you run a marketplace or e-commerce store, you should be pushing for a list of items your targeted consumers should get during this occasion. For example, the. “Hari Raya Collection” by ZALORA is a great example.
13 May – International Hummus Day
26 May – Vesak Day
31 May – Memorial Day (US)
3 June – World Bicycle Day
5 June – World Environment Day
8 June – Bestfriend Day
8 June – World Ocean Day
12 June – Global Wellness Day
20 June – Father’s Day
Happy Father’s Day! This is another important date to note and celebrate fathers all around the world. This is a great opportunity for your business to put together a lookbook or promotional campaign for “Father’s Day Gift Ideas”. For example, – create a category just for Father’s Day gifts just like Amazon did.
21 June – International Day of Yoga
28 June – Amazon Prime Day
Amazon Prime Day is one of the biggest shopping events hosted by Amazon. If you are a seller on Amazon, this is a great opportunity to create bundles and packages for your customers! Create exclusive “Amazon Prime Day Deals” to attract customers to purchase from your store during this shopping event.
Amazon Prime Day 2020 was pushed back to kickstart an early holiday shopping season. Third-party sellers on Amazon made more than $3.5 billion from Amazon Prime Day 2020. If you are looking for a golden opportunity to earn as a seller in 2021, start prepping and plan ahead!
Quarter 3 2021
1 July – Canada Day
4 July – USA Independence Day
In a survey conducted by the National Retail Federation (NRF), it was found that 76% of Americans had plans to celebrate Independence Day 2020, and 56% of them intend to spend on hosting or participating in cookouts; barbeque parties, or picnics. This led to estimated spending of $6.5 billion on food items.
5 July – Work-a-Holic Day
13 July – National French Fry Day
17 July – World Emoji Day
20 July – Hari Raya Haji
During Hari Raya Haji, Muslims gather with their families and loved ones to celebrate the end of Hajj. This day involves dressing up, feasting and celebrating. As a retailer specialising in modest wear (less skin-revealing clothes), use this occasion to promote and upsell your products with attractive deals.
25 July – National Parents Day
30 July – International Friendship Day
1 August – National Girlfriend’s Day
There can never be too many days or occasions to show appreciation and love to your girlfriend! Retailers can take advantage of National Girlfriend’s Day to upcycle your promotions and deals from Valentine’s Day to drive sales.
7 August – Professional Public Speakers Day
8 August – International Cat Day
9 August – National Day of Singapore
Singapore’s National Day is known for having discounts that match the age of the country. Most Singaporeans would celebrate this day by gathering with their family and friends over a feast and watching the National Day Parade on TV. As a retailer, start sending out promotional emails and notifications to promote your products with attractive deals.
10 August – International Lazy Day
13 August – Friday the 13th
21 August – World Senior Citizen Day
26 August – Women’s Equality Day
3 September – Teachers’ Day
4 September – International Bacon Day
6 September – Labor Day (US)
Many stores in the US take Labor Day as an opportunity to boost their sales with attractive Labor Day deals and discounts! Brands like Wayfair, The Home Depot, Best Buy, Amazon, Macy’s and Walmart tend to give huge discounts on selected items during this day. Do not miss out on this chance to boost your sales and upsell your amazing products!
7 September – Rosh Hashanah
9 September – Wonderful Weirdos Day
18 September – Oktoberfest
19 September – Wife Appreciation Day
With Husband Appreciation Day on 17 April, let’s not forget about the wives! National Wife Appreciation Day falls on the third Sunday of September, providing an opportunity for spouses to show their appreciation for their wives. Come up with a checklist or gift guide on your e-commerce store for customers looking to gift their wives. For example,“20 gifts for Wife Appreciation Day” or “Top 10 gifts to thank your wife”.
27 September – World Tourism Day
Quarter 4 2021
1 October – International Coffee Day
1 October – World Vegetarian Day
3 October – National Boyfriend’s Day
Let’s not forget about the boyfriends! This is the day for partners to show appreciation and honor their boyfriends’ love and care throughout the year. Not many brands have done any promotions on this day, so why not stay ahead of the competition and grab this opportunity!
4 October – National Golf Day
11 October – Thanksgiving in Canada
Thanksgiving in Canada is an annual Canadian holiday that involves feasting, giving thanks, and spending time with loved ones. Every year, brands would create amazing deals for Thanksgiving as the holiday shopping season starts. Do not miss out on this date to upsell your products and services!
16 October – National Boss Day
24 October – Mother-in-Law Day
31 October – Halloween
Halloween is celebrated in almost every country; kids would dress up in Halloween costumes and go trick-or-treating, while adults would gather over drinks and feast in Halloween costumes. For online retailers, you can put up a lookbook with Halloween costume ideas and Halloween treats with attractive deals for your customers.
3 November – Housewife Day
4 November – Deepavali
11 November – Singles’ Day
11.11 Singles’ Day – the unofficial date to celebrate those not in a relationship. In 2020, Alibaba recorded more than US$56 billion in sales and over 583,000 orders per second. Many e-commerce platforms like Shopee, Lazada, Zalora, Tmall and Taobao have been actively participating in Singles’ Day over the last couple of years.
19 November – International Men’s Day
International Men’s Day is a day to appreciate and celebrate the men and their achievements. There were many creative ads by brands celebrating this day and if you are a retailer selling men products, use this day to let your consumers know that you support them and provide special discounts.
25 November – US Thanksgiving
In 2020, the US generated US$6 billion in online sales during Thanksgiving. This goes to show that consumers in the US value Thanksgiving and they are willing to spend during this holiday. Retailers looking to create a holiday shopping campaign can start as early as Thanksgiving and extend until Black Friday and Christmas.
26 – 29 November – Black Friday & Cyber Monday
Black Friday and Cyber Monday (BFCM) is known as the biggest shopping event in the US and is growing in popularity in Europe and Asia. In 2020, over 2.8 million shopping apps were downloaded on Black Friday in the US. During this shopping event, consumers in the US generated 71% more parcel volume when compared to the three weeks before Black Friday and Cyber Monday commenced.
Consumers in Europe generated 86% more parcel volume during the shopping weekend. As a retailer, you should double the effort put in for BFCM 2020 on BFCM 2021! Consumers will be looking forward to shopping and you should stay ahead of your competitors and start building a marketing campaign around it to boost your retail sales.
28 November – National Grandparents’ Day
4 December – National Cookie Day
5 December – International Ninja Day
8 December- National Brownie Day
13 December – International Children’s Day
17 December – National Ugly Christmas Sweater Day
25 December – Christmas Day
This is the season to be holly and jolly! Christmas is a festive occasion celebrated by many people all over the world. Consumers are either shopping for Christmas trees or gift shopping for their loved ones. The retail sales during this festive period have broken many records as one of the carrier companies; for instance, USPS recorded a new milestone with high parcel volume in 2020.
Retailers should anticipate online sales to soar during the holiday season but to boost your sales even further, match cute Christmas costumes or outfits in a lookbook for your customers! Or attract them with special discount codes to thank them as a loyal customer through email marketing. There are so many ways you can engage your customers this holiday season!
26 December – Boxing Day
The day after Christmas is now another significant shopping day for many around the world. Many retailers continue the shopping streak with amazing deals and heavily discounted items to get customers to continue shopping.
If you have some products that are left unsold during the holiday shopping season, Boxing Day will be a great time to do that. End off 2021 with a bang and let customers go wild with the shopping!
31 December – New Year’s Eve
Mark these dates in your marketing calendar and plan your e-commerce strategy around them! 2020 has shown us that nothing is predictable and that e-commerce is an essential part of our daily lives. Retailers or marketers like you should therefore start planning ahead of your competitors and build a strong business strategy for e-commerce in 2021.