(Image Source: Costco)
Costco launched its curbside pickup service at 3 stores in Albuquerque, New Mexico.
Along with Instacart technology and Costco’s employees, the same-day service applies to 2,000 items including grocery and non-grocery items. Product pricing stays the same as in the warehouse with only a $10 pickup fee on each order and the minimum order is $100.
Despite the race in expanding click-and-collect of major competitors such as Sam’s Club, BJ’s Wholesale Club, Target, or Walmart, Costco was still very firm in staying out of it. This decision was understandable since Costco stores are known for its in-store product discovery experience. “We don’t have our head in the sand on it. We look at it. We have people here that study it and maybe we’ll surprise you one day, but at this juncture we’re not prepared to do that,” Costco CFO Richard Galanti shared.
With the outbreak of Covid-19 and increased focus on click-and-collect, Costco had to keep up with the trends and offer similar services. Amid the pandemic, millions of Americans have adopted curbside pickup as their preferred and regular shopping method.
The company declared that it is only testing the service on “a limited basis in one market at this time”. Cisco is still very reluctant in rolling out curbside pickup at a large scale.