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The Carrefour Group has announced its acquisition of a minority stake in the startup, Cajoo, to speed up the development of quick commerce in France. The Carrefour Group is one of the leading food retailers with over 13,000 stores across 30 countries and Cajoo is a delivery startup, founded in 2021. They offer on-demand shopping delivery within 15 minutes and is now operating in 10 cities in France.
Within 5 months, Cajoo has attracted more than 100,000 users. This move is an effort from Carrefour to keep up with the e-commerce trend of express delivery while Cajoo receives funding for replenishment and operational logistics.
Both parties are delighted with this partnership, “Carrefour’s investment in Cajoo is a new milestone in the Group’s digital roadmap. Quick commerce is an underlying market trend that emerged during lockdown and is now increasingly established in consumers’ habits, in all of Carrefour’s geographies. As the leader in home delivery in France, Carrefour is capturing this new trend and is exploring with Cajoo all value-creating strategic opportunities on this new high-growth segment” Carrefour Group’s Executive Director of E-Commerce, Data and Digital Transformation, Elodie Perthuisot shared.
“We are delighted with this structural partnership with Carrefour, which will help us shore up our leadership position in quick commerce in France and speed up our development in Europe. Cajoo will be able to offer a completely new consumer experience thanks to its agility and technology, bolstered by Carrefour’s logistics and operational expertise”, according to Henri Capoul, co-founder and CEO of Cajoo.